Even if you aren’t an active TikTok beauty community member, you’ve likely heard of Alix Earle. She’s been all over social media lately, drawing in audiences from all walks of life with her entertaining ‘Get Ready With Me’ videos, product reviews, and life updates.
Whether you’re a dedicated follower or simply curious about her rise to fame, this article is for you. We’ll discuss everything you need about this TikTok star, including Alix Earle’s age, childhood, net worth, relationship status, and more.
Who Is Alix Earle?、
Alix Earle is an American lifestyle and beauty influencer with over 6.7 million followers on TikTok and 3.7 million followers on Instagram. She was born in Monmouth County, New Jersey, on December 16, 2000. As of June 2024, she’s 23 years old.
Alix Earle is called TikTok’s “hot best friend” and “It Girl.” Her content mainly focuses on “Get Ready With Me” makeup tutorials, personal stories, Amazon finds, and Day In My Life vlogs.
Fans adore Alix for her authenticity, down-to-earth personality, and relatable content, especially about the struggles of mental health, body positivity, and skincare.
Due to her influence and popularity, every product she promotes sells out near-instantly. Her fans call this phenomenon the ‘Alix Earle Effect.’ The hashtag #alixearleeffect has over 115 million views on TikTok, while the search term ‘Alix Earle effect’ exceeds 2 billion views.
Videos under the hashtag feature fans trying out the products she promotes in her latest sponsorship.
So, if you’re an up-and-coming brand that wants recognition fast, you may want to partner up with Alix. Ensure you have several thousand dollars to spare because working with TikTok’s It Girl comes with a hefty price tag—$40,000 to $70,000 per sponsored post.
Childhood and Early Life
As a child, Alix Earle didn’t have to worry about money.
Her father, Thomas James Earle II, is the president of a renowned family-owned construction company with an estimated annual revenue of $24 million. Her mother, Alisa Maniaci, is a stay-at-home mom and philanthropist who works with multiple charities, including the C.H.A.S.E for Life Foundation. Alix Earle is the oldest of five children.
When Alix was in second grade, news broke that Thomas was having an affair with Ashley Dupré, a singer and former call girl.
Alix’s mother, Alisa, hid her from the prying eyes of the paparazzi, letting her daughter stay in her cousin’s house for a few weeks until the media frenzy died down.
The scandal with Ashley Dupré resulted in a divorce between Thomas and Alisa. The divorce happened in 2013, and in October of that same year, Thomas married Ashley Dupré.
Alix didn’t know about the affair until she looked up her family history in fourth grade.
There’s no bad blood between Alix, Alix’s mother, and Alix’s step-mom, Ashley Earle. Alix talks about her step-mom multiple times in her TikTok videos, once stating that they’re “super close” and that whatever’s happened should remain in the past.
Alix graduated from Red Bank Catholic High School in 2019. She later attended the University of Miami, where she graduated with a degree in marketing.
How Did Alix Earle Get Famous?
In February 2020, Alix Earle began posting to TikTok. Her content was what you’d expect from a typical college student: fit checks, chatty makeup sessions, and trending dances. She’d talk about anything under the sun, from family issues and relationship troubles to dietary concerns.
In her early videos, Alix admitted that she tried to embody the “perfect” American college student. But she later realized she’d rather be her true self on camera than play pretend.
Fans appreciated this ‘shift’ in personality. Alix openly talked about complex topics, like mental health struggles, skin issues, and cosmetic procedures. She also shared snippets of her life, gave advice, and genuinely seemed to care about the people who followed her.
Despite her affluent background, her fans found her content relatable. And that’s what made Alix Earle stand out among other influencers: her ability to connect with her audience despite her glamorous lifestyle.
As of 2024, she has over 6.7 followers on TikTok and 3.7 million followers on Instagram. She was featured on the Forbes 30 under 30 list in the 2023 social media category and at one point claimed the top spot of Spotify’s podcast charts, where she hosts “Hot Mess with Alix Earle.”
Her TikTok videos receive anywhere between 2 million to over 30 million views per post.
What Is Alix Earle’s Net Worth?
Alix Earle has a net worth of $5 to $6 million. Much of her income comes from sponsorships, which earn her between $40,000 to over $70,000 per TikTok video, according to Fox News.
Alix has partnered with Rare Beauty, L’Oréal Paris, Bumble, Tarte, and dozens of others. She also earns significant revenue from Instagram and TikTok views.
Is Alix Earle In a Relationship?
According to People, Alix Earle is in a relationship with NFL player Braxton Berrios. Before that, she was dating professional baseball player Tyler Wade but ended the relationship three months later, in March 2023.
Personal Life
In high school, Alix struggled with body dysmorphia and an eating disorder.
She’s been open and would discuss the topic with her fans. Her struggles with body dysmorphia are one of the many reasons why she uses her influence to spread body positivity.
She’s honest about her journey with acne and relates to the self-consciousness of her viewers.
Outside her struggles with self-image, Alix has the same philanthropic spirit as her mother.
In 2023, months after graduation, she launched a scholarship program to fund gifted students at Miami Herbert Business School. The scholarship is called “The Alix Earle Scholarship.”
Conclusion
Alix Earle is a TikTok beauty influencer and vlogger.
She started uploading to TikTok at the beginning of 2020 and gained followers for her genuine and likable personality.
She’s amassed over 5.6 million followers in under four years and continues to grow.
As of June 2024, she’s 23 years old.
